DIRTY SHIRLEY
Strengthening Dirty Shirley’s Digital Impact
Problem
Dirty Shirley faced challenges in creating a seamless and compliant eCommerce experience. Strict regulations around online alcohol sales required a reliable age verification system, while a clunky checkout process created friction that impacted conversions. The brand also struggled to keep customers engaged post-purchase, limiting repeat sales and overall growth. With minimal digital visibility, Dirty Shirley found it difficult to reach new audiences and drive consistent online performance.
Dirty Shirley is a modern alcoholic beverage brand inspired by the nostalgic Shirley Temple, offering a bold, fun twist for today’s drinkers. As an eCommerce-first brand operating within the regulated alcohol space, Dirty Shirley aims to deliver a seamless and compliant online shopping experience while growing its digital presence and customer base.
Solution
We implemented a legally compliant age gate to meet alcohol sale regulations and redesigned the checkout flow to reduce friction and improve conversion rates. To strengthen customer engagement and encourage repeat purchases, we launched a loyalty program and enhanced product detail pages to create a more engaging and personalized shopping experience. Alongside these efforts, we executed targeted paid and organic campaigns to drive qualified traffic, grow the audience, and build long-term brand loyalty.
Results
These brand-led improvements strengthened customer loyalty and deepened engagement with Dirty Shirley’s community. The redesigned checkout and product pages not only improved conversion rates but also created a more enjoyable, on-brand shopping experience. The launch of the loyalty program drove repeat purchases and encouraged longer-term brand affinity. Together with targeted traffic-driving efforts, these changes helped expand Dirty Shirley’s digital presence while reinforcing its identity and values, building a foundation for sustained customer relationships and growth.
My Work in Action
For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.
