PRETTY TASTY TEA
Optimizing Growth for Pretty Tasty Collagen Tea Through SEO, Paid Media, and Conversion Strategy
Pretty Tasty is a beauty and wellness brand specializing in collagen-infused teas designed to support healthy skin, hair, and nails from the inside out. Their unique blend combines high-quality collagen peptides with delicious natural flavors to create a convenient, enjoyable daily ritual. The brand’s mission is to make beauty routines simple and effective, appealing to health-conscious consumers who want both results and great taste. Pretty Tasty stands out in the growing wellness beverage market by delivering functional benefits in a flavorful, easy-to-drink tea format.
Problem
Pretty Tasty faced stagnant revenue growth and struggled to convert site visitors into buyers. High checkout abandonment rates, underperforming paid ads, and a small email subscriber list made it difficult to attract new customers and drive repeat sales. Without optimized advertising and effective lifecycle marketing, the brand had limited success growing revenue and engaging its audience.
Solution
My team implemented a comprehensive strategy that optimized paid media campaigns for more precise targeting and improved return on ad spend. We streamlined the checkout process to reduce friction and increase conversions. Additionally, we launched a strong email marketing program to grow the subscriber base and nurture customer engagement, resulting in higher retention and more repeat purchases.
Results
This refreshed digital approach helped Pretty Tasty build a stronger connection with its audience and increase revenue performance. The improved checkout experience led to lower abandonment rates and higher conversions, while optimized paid media brought in more qualified traffic. Email and SMS flows nurtured ongoing engagement, growing the subscriber list and driving repeat purchases. These efforts created a more loyal customer base and positioned Pretty Tasty for sustained long-term growth.
My Work in Action
For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.
