RAD SODA

RAD Sodas Full-Funnel Digital Strategy

RAD Soda is a nostalgic, better-for-you soda brand that delivers classic flavor without compromise, crafted with no added sugar, only 5g of sugar per can, and just 20 calories. Designed for modern wellness-minded consumers, RAD Soda brings fun and refreshment to everyday moments.

Problem

RAD Soda was a new entrant in the competitive beverage space with limited brand awareness, no existing digital infrastructure, and the challenge of differentiating in a saturated market. The brand needed a cohesive digital marketing foundation to launch, grow awareness, and drive online sales.

Solution

As Digital Marketing Director, I built the brand and website from the ground up, crafting a cohesive identity and seamless customer experience. Key campaign initiatives included:

  • Running targeted paid ad campaigns on Meta and Google to drive traffic

  • Developing a full-funnel email strategy to increase engagement and sales

  • Implementing foundational SEO to improve organic visibility

  • Maintaining consistent messaging across all digital channels

Results

The integrated strategy rapidly established RAD Soda’s digital presence, driving significant growth in traffic, conversions, and brand awareness. Despite limited ad spend, the brand generated $15,000 in revenue within its first month. Paid campaigns delivered strong engagement and impressive ROAS, while email marketing quickly emerged as a key revenue driver, fostering subscriber loyalty and repeat purchases. Backed by an optimized website and cohesive brand foundation, RAD Soda achieved a highly successful launch and is well-positioned for sustained digital growth.

My Work in Action

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RAD Soda

For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.

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