PLEZi NUTRITION
Expanding PLEZi Nutrition’s Reach
PLEZi Nutrition is a health-focused beverage brand co-founded by Michelle Obama, created to offer better-for-you drink options for kids. With a mission to improve childhood nutrition and reduce sugar consumption, the brand combines trusted ingredients with bold flavors kids love. As a digitally native brand with a purpose-driven foundation, PLEZi Nutrition is focused on building awareness, driving online growth, and creating meaningful connections with health-conscious families.
Problem
PLEZi Nutrition faced low subscriber numbers and limited online reach. With a growing need to build brand awareness and expand its audience, the challenge was to quickly increase engagement, grow the email list, and drive qualified traffic to the website.
Solution
To address these challenges, our team launched a high-impact lead generation giveaway campaign for Michelle Obama’s PLEZi Nutrition in collaboration with Steph Curry. The initiative focused on expanding digital reach and building a strong CRM foundation through strategic efforts:
Deployed targeted list-growth tactics to rapidly grow and strengthen the CRM database
Orchestrated a celebrity-led campaign featuring Michelle Obama and Steph Curry to boost credibility and brand visibility
Executed a cross-platform content strategy to drive engagement across paid and organic channels
Built SEO-optimized landing pages to maximize email capture and attract qualified traffic
Enhanced search and social performance with keyword-rich assets and shareable creative
Results
PLEZi Nutrition experienced significant growth in its digital presence, with website traffic and email subscriptions doubling over a short period. This expansion strengthened the brand’s connection with its audience, fostering deeper customer engagement and laying the groundwork for long-term loyalty. By aligning closely with its mission to support kids’ nutrition, PLEZi has built a strong foundation for sustained growth and meaningful customer relationships.
My Work in Action
For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.
