F3 ENERGY
Driving Omnichannel Growth Through SEO, Paid Media, and Lifecycle Marketing
F3 Energy is a wellness-focused beverage brand offering zero-calorie, zero-carb, and zero-sugar drinks designed to fuel both energy and mood. Formulated with functional ingredients like GABA, magnesium, and vitamin D, F3 delivers clean, effective performance without the crash. With sleek branding and a health-conscious mission, F3 is redefining the energy drink space for modern consumers seeking better-for-you options.
Problem
F3 Energy, a functional beverage brand focused on zero-calorie, zero-carb, and zero-sugar drinks, needed to significantly grow its digital presence and drive sales across Shopify and Amazon. Despite a strong product offering, the brand lacked a unified digital strategy, resulting in underutilized ad channels, limited CRM engagement, and a disjointed user experience that restricted visibility and retention.
Solution
As Digital Marketing Director, I developed and executed a cross-channel growth strategy focused on both acquisition and retention. I rebuilt the Shopify website to enhance user experience and conversion, activated full-funnel paid media campaigns across Meta, Google, and Amazon, and prioritized CRM by introducing automated lifecycle email and SMS flows tailored to customer behavior. I also restructured CRM segmentation and ensured consistent platform management to deliver a seamless, personalized brand experience across all touchpoints.
Results
F3’s refreshed digital ecosystem successfully strengthened the brand’s relationship with its customers. The new website and branded content improved conversion and time on site, while consistent messaging across email, SMS, and ads drove engagement and repeat purchase behavior. Paid campaigns funneled high-intent traffic into a brand experience that felt personal and aligned, supporting both acquisition and retention. Overall, these efforts helped transform F3’s digital presence from fragmented to cohesive, laying the foundation for long-term loyalty and sustainable growth.
My Work in Action
For confidentiality purposes, some numerical values have been slightly adjusted, but all trends, ratios, and insights remain accurate to reflect the impact of my work.
